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1 - SERVE AS THE VOICE OF BUSINESS
GOAL
The Warner Robins Area
Chamber of Commerce must serve as the region’s premiere
business advocacy organization and a valued forum for policy
initiatives related to enhancing the business environment.
TACTICS
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Serve as a vehicle
for identifying emerging business issues and
communicating them to members.
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Adopt positions in
pivotal pro-business issues and work to forge a
consensus with other business advocacy organizations in
the Robins Region. Particular emphasis should be placed
on issues that affect the ability of the Robins Region
to be competitive with other regions in our state and
beyond.
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Maintain both a
physical and relationship presence at meetings of and
with members of various governmental bodies, including
County Commission, city councils, the General Assembly,
the School Board, and other key boards and commissions.
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Maintain
productive relationships with major industrial sectors
in the Robins Region, including the ongoing support and
recognition of Robins Air Force Base and our growing
Aerospace industry.
2 - PROVIDE VALUE TO MEMBERS
GOAL
The Warner Robins Area
Chamber of Commerce must strive to provide its members with
a valuable package of services and benefits unavailable
anywhere else, ensuring their membership remains a sound
business investment.
TACTICS
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Communicate the
value of the Chamber to its various stakeholders through
the development of a comprehensive communications plan.
All communications should be relevant, timely, and
technologically-efficient.
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Enhance all
communications efforts through the development of a
branding approach that will promote all services
provided by the Chamber to its members and to the
community.
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Strive to make
Chamber communications two-way, utilizing surveys,
polls, and other interactive forms of communication to
generate member buy-in and involvement.
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Position the
Chamber as a premiere organization in serving as an
educational resource to its members.
3 - BE A REGIONAL LEADER
GOAL
The Warner Robins Area
Chamber of Commerce must strive to serve as a unifying force
for progress throughout the Robins Region, working closely
with other regional entities and fostering cooperation with
organizations working to promote the betterment of our
community and working as partners with organizations working
to market our community to the outside world.
TACTICS
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Ensure that the
Chamber’s programs and promotional activities stress the
importance of a unified regional approach.
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Serve as the lead
business organization in the Robins Region in advancing
and communicating the importance of Robins Air Force
Base as the region’s economic engine.
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Foster regular
communication and interaction with other regional
organizational entities.
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Work in
conjunction with economic development and tourism
development organizations in supporting infrastructure
needs designed to help achieve these development goals.
4 - SERVE AS CHAMPIONS OF EDUCATION
GOAL
The Warner Robins Area
Chamber of Commerce must operate as the Robins Region’s
principal business community advocate of a strong
educational system.
TACTICS
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Forge cooperation
with educational entities, including the School Board
and local colleges and universities, technical college,
public & private.
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Work with
educational institutions in identifying workforce
educational needs.
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Maintain viable
Leadership programs (adult and youth) and work toward
the eventual self-sustainment of these programs. Expand
the influence of these programs by encouraging graduates
to seek higher levels of community involvement and by
developing alumni associations.
5 - LEAD THE WAY IN COMMUNITY ENRICHMENT FOR THE ROBINS
REGION
GOAL
The Warner Robins Area
Chamber of Commerce must continue to operate as a premiere
business vehicle for community enrichment and civic pride,
fostering a quality of life that ensures the Robins Region
remains the best place in Georgia in which to conduct
business.
TACTICS
Continue our role in
community boosterism and support of civic pride building
activities.
Maintain our tradition
as a go-to organization in supporting quality-of-life and
morale building programs for the community-at-large and for
Robins Air Force Base.
6 - MAINTAIN FINANCIAL ACCOUNTABILITY & SOUND BUSINESS
PRACTICES
GOAL
The Warner Robins Area
Chamber of Commerce must in all its endeavors strive to
operate as an efficient business itself, utilizing sound
business principles, operating with a diversified revenue
stream and an expense control system that ensures financial
strength and long-term viability for the organization.
TACTICS
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Grow the Chamber’s
membership base based on annually-set goals, and
regularly review the Chamber’s dues structure with an
eye to both fairness to the membership and suitability
for sustainment of the Chamber’s mission.
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Develop a plan to
formulate long-term capital funding objectives.
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Diversify and grow
the Chamber’s annual operating revenue in order to
accomplish goals and to depend less on membership fees.
This includes the development of new events and projects
that increase revenue within the realm of our
organization’s mission.
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Place a high
priority on developing and implementing a comprehensive
retention plan.
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Be a regional
leader in the use of technology to advance the Chamber’s
and its member’s interests.
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Work toward
maintaining and upgrading our Accreditation through the
U.S. Chamber of Commerce, with the eventual goal of
achieving the five-star level
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